Saturday, January 15, 2011

Exclusive or Super-Syndication Release?

Check out this good article talking web series release models from NewTeeVee...

Direct link:
http://gigaom.com/video/should-you-take-your-web-series-exclusive/

We definitely went for super-syndication with PINK, although for seasons two and three we gave Vuze a 24 hour exclusive - then the shows went out "everywhere".

Since 2007 PINK has been seen on YouTube, TheWB.com, Hulu, Yahoo, MSNBC, Vuze, Revver, MySpace, Koldcast, iTunes, Metacafe, Veoh, Blip, Break, and others we're probably forgetting.

If you're putting the content out for "free", then we feel it should be available pretty much anywhere folks can watch online video. However, if you're going for a "Freemium" or even a Pay-per-view (or VOD) then exclusivity is obviously the way to go. Or of course if you land a show sponsor, then likely one site or one portal would be used (unless it was product placement and then they might want the show to be available everywhere).

For the record, most of our views have come from YouTube, Hulu and Metacafe

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